Made with love in St. George, UT.

  • the conscious company founders

Hi, we're the Foos family.

As a family with sensitive skin, we understand the challenges of finding products that are both gentle and effective. Stephan's acne treatment with Accutane as a teenager left him with dry and irritable skin, while Grayson has always had sensitivities to natural and synthetic fragrances in his bath products. Ale, on the other hand, developed allergies to various contact allergens as an adult and had to say goodbye to her tried-and-true skincare and cosmetic products.

It was a frustrating journey trying to find products that worked for all of us, but Ale faced an additional hurdle in finding products that were free from her allergens, including synthetic preservatives, dyes, certain surfactants, and fragrances. Almost every product she tried contained at least one of her allergens, and those that didn't left her skin looking dull and aged.

Frustrated with the lack of gentle and effective options, Ale enrolled in the School of Natural Skincare to learn how to create products that truly supported and nourished sensitive skin, naturally. Our passion for natural skincare comes from our own personal experiences and a desire to provide others with safe and effective solutions.

Click here to read more about our story.

  • alessandra foos headshot

    Alessandra Foos

    Alessandra is a natural skincare expert, with a passion for helping people find solutions for their sensitive skin. She is a graduate of the School of Natural Skincare and is dedicated to bringing the benefits of natural skincare to a wider audience.

  • stephan foos headshot

    Stephan Foos

    Stephan comes from the software industry leading sales, marketing, and customer success teams. He is now bringing his skills and expertise to the world of natural skincare, with a mission to promote the benefits of natural products.

  • grayson headshot

    Grayson Foos

    Grayson is always on the move and loves nothing more than exploring the world around him. With a mischievous smile and a love for adventure, he can often be found playing with his toy cars and trucks, digging in the sand, or playing with his beloved Roomba.